[{"data":1,"prerenderedAt":2220},["ShallowReactive",2],{"article-detail-100216":3,"all-tag-group":876,"all-tags":1844,"all-tag":2064},{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"detail":8,"surround":347,"relateItems":383,"_id":870,"_type":871,"title":872,"_source":873,"_file":874,"_stem":875,"_extension":871},"\u002Farticle\u002F100216","article",false,"",{"url":9,"title":10,"publishAt":11,"tags":12,"category":21,"eyeCatchImage":46,"showToc":57,"content":58,"text":339,"updatedAt":340,"publishAtDetail":341,"tagsBySlugs":345,"sortedIndex":19,"sysId":346},100216,"AIで効率は上がったのに、人は動かなかった。DeNAが踏み切ったAIネイティブな「業務フローの組み替え」","2026-11-13T00:00",[13,17],{"name":14,"slug":14,"numberOfArticles":15,"sysId":16},"南場さん、ちょっとお時間いいですか？",0,"5jiPs137PgiWopV5bTOv3p",{"name":18,"slug":18,"numberOfArticles":19,"sysId":20},"南場智子",1,"4b1ed0a04f1accca8806",{"metadata":22,"sys":25,"fields":44},{"tags":23,"concepts":24},[],[],{"space":26,"id":31,"type":32,"createdAt":33,"updatedAt":33,"environment":34,"publishedVersion":38,"revision":19,"contentType":39,"locale":43},{"sys":27},{"type":28,"linkType":29,"id":30},"Link","Space","7mrdlclm9xss","5VXGVmUDU7YLNxZ2n9WlZu","Entry","2025-01-10T04:08:09.902Z",{"sys":35},{"id":36,"type":28,"linkType":37},"master","Environment",2,{"sys":40},{"type":28,"linkType":41,"id":42},"ContentType","category","en-US",{"categoryName":45},"組織・働き方",{"file":47,"sysId":56},{"url":48,"details":49,"fileName":54,"contentType":55},"\u002F\u002Fimages.ctfassets.net\u002F7mrdlclm9xss\u002Fox9tmS8q0uK8j5MtQ5iSA\u002F45e22a7f1c0604f2860040be9bb83f44\u002Fkv_v1_2_fix.png",{"size":50,"image":51},385076,{"width":52,"height":53},1260,840,"kv_v1_2_fix.png","image\u002Fpng","ox9tmS8q0uK8j5MtQ5iSA",true,{"time":59,"blocks":60,"version":338},1794466508739,[61,68,73,78,83,88,94,99,113,118,123,128,133,138,143,148,153,167,172,177,189,194,199,204,209,214,219,224,229,234,239,244,249,254,259,264,269,274,282,287,292,297,302,307,312,317,322,331],{"id":62,"type":63,"data":64,"tunes":67},"EwjL1kY1tp","paragraph",{"text":65,"align":66},"社長の南場さんに、コーポレートコミュニケーションを担う風早さんが聞く連載「南場さん、ちょっとお時間いいですか？」。2回目のテーマは、急ピッチで進むAIネイティブな組織づくりです。",null,{},{"id":69,"type":63,"data":70,"tunes":72},"2eHygtbj6O",{"text":71,"align":66},"2025年2月のAIオールイン宣言から、効率改善は進んだものの、人は動かなかった。そこで南場さんが打った次の手と、効率化の先に見据えるものとは。AI時代を「面白がって」進む、南場さんの視点にも迫ります。",{},{"id":74,"type":75,"data":76,"tunes":77},"ggFET2AzJG","delimiter",{},{},{"id":79,"type":63,"data":80,"tunes":82},"-S9Tn0vmnZ",{"text":81,"align":66},"\u003Cb>風早 亮（以下、風早）：\u003C\u002Fb>南場さんは会社をAIネイティブ化するために戻ってきたと思っている人も多いですが、\u003Ca href=\"https:\u002F\u002Ffullswing.dena.com\u002Farchives\u002F100214\u002F\" target=\"_blank\">前回\u003C\u002Fa>のお話でもっと大きな改革をしようとしていることがよくわかりました。会社の中にエコシステムをつくろうなんて、聞いたことがないのでワクワクしました。",{},{"id":84,"type":63,"data":85,"tunes":87},"TJsu-27QTS",{"text":86,"align":66},"しかしAIネイティブな組織づくりも急ピッチで進めていますね。その辺について今日は聞いてみたいです。",{},{"id":89,"type":90,"data":91,"tunes":93},"d7eUGY_9yK","header",{"text":92,"level":38},"効率は上がっても、人は動かなかった",{},{"id":95,"type":63,"data":96,"tunes":98},"NPNAu9606H",{"text":97,"align":66},"\u003Cb>南場 智子（以下、南場）：\u003C\u002Fb>2025年の2月に私はAIオールイン宣言をし、AIで効率を劇的に改善し、\u003Cb>現業の維持・発展を現在の人員の半分で行い、残りの半分で新規事業をする\u003C\u002Fb>という方向性を発表しました。あれは5年くらい前に感じるけど、まだ1年半なんですね。",{},{"id":100,"type":101,"data":102,"tunes":112},"mWNNgqW2se","ctf-asset-image",{"caption":7,"asset":103},{"id":104,"file":105},"4vGpLntFMW9L5gsbFSJVyo",{"url":106,"details":107,"fileName":111},"\u002F\u002Fimages.ctfassets.net\u002F7mrdlclm9xss\u002F4vGpLntFMW9L5gsbFSJVyo\u002F17fedf4e3b444cb575dcd7ca21669581\u002F02-1.png",{"size":108,"image":109},151402,{"width":52,"height":110},712,"02-1.png",{},{"id":114,"type":63,"data":115,"tunes":117},"iMf-YvhF2Y",{"text":116,"align":66},"1年経ってレビューをすると、確かにDeNAでは社員が自主的にAIを使い倒し、効率改善が行われました。しかし人材の移動は起こらなかった。皆、楽になった、もう手放せない、というけれど、\u003Cb>空いた時間でこれまでやりたかったけどできていなかった仕事を突っ込んだ\u003C\u002Fb>んです。",{},{"id":119,"type":63,"data":120,"tunes":122},"_rEqG9XpKu",{"text":121,"align":66},"\u003Cb>風早：\u003C\u002Fb>真面目ですからね。",{},{"id":124,"type":63,"data":125,"tunes":127},"UR2tbvFDYM",{"text":126,"align":66},"\u003Cb>南場：\u003C\u002Fb>やらなくても成り立っていたことはやらなくて良いんだけどね。なので、先に人を動かし始めました。多少\u003Cb>乱暴なリーダーシップが必要\u003C\u002Fb>な局面です。ただ、その分現場に対する支援も充実させる必要があると考え、AIネイティブ化を推進する私直轄の組織（AIネイティブ推進室）を作りました。",{},{"id":129,"type":90,"data":130,"tunes":132},"_T38Lq5a2t",{"text":131,"level":38},"業務フローごと組み替え、組織をパワーアップする",{},{"id":134,"type":63,"data":135,"tunes":137},"eny_vTEzI7",{"text":136,"align":66},"\u003Cb>風早：\u003C\u002Fb>うちのAI利用の環境整備はIT基盤部門が引っ張ってくれてだいぶ進んでいると思います。そのIT基盤部門と推進室の役割の違いって何なんですか？",{},{"id":139,"type":63,"data":140,"tunes":142},"AWTv6c9PS-",{"text":141,"align":66},"\u003Cb>南場：\u003C\u002Fb>IT基盤部門が整備してくれている道具立てを現場がどう使いこなすべきなのか、AIネイティブ推進室が基盤と現場をつなぐような位置付けです。主役はこれまで通り、あくまで現場、つまり各事業部門です。ただ、推進室と一緒になって\u003Cb>AIを前提とした業務フローに組み替えていく\u003C\u002Fb>。ここがポイントですね。同じ業務フローにAIを入れてもメンバーが少し楽になるだけなので、大胆に業務フローを見直す作業をしていきます。個人が楽になるだけでなく、組織がパワーアップすることを狙うと、業務フロー自体の大幅な組み替えに躊躇していられません。",{},{"id":144,"type":63,"data":145,"tunes":147},"rn9WJfR1Kh",{"text":146,"align":66},"\u003Cb>風早：\u003C\u002Fb>すでにCSやQA、法務部門では実績を上げています。同じ業務を半分以下の工数で実現できているし、なんといっても速くなった。それを全社に広げていくわけですね。\u003Cb>AIによるエンパワーメントの対象を個人から組織に広げていく\u003C\u002Fb>。AIエージェントの使い方にもその視点が現れていますね。",{},{"id":149,"type":63,"data":150,"tunes":152},"Uwn42LOkJP",{"text":151,"align":66},"\u003Cb>南場：\u003C\u002Fb>そうなんです、私が1月末にOpenClawにすっかり興奮した状態でシリコンバレーから戻ってきて、早速Mac miniを購入して使うぞーと言ったら、IT基盤部門がやってきて、チームにレモンくん（DeNAで導入しているAI社員の一人）を配属しました。一人で使うんじゃなくて、社長室チームに配属するAI社員を使えと。いやあ、最初は働き、悪かったですよ、毎朝間違うし、言ったこと忘れたりもして私とは喧嘩が絶えなかったですけどね。でもチームに一人、どんなに文句言われても明るいインターフェースを絶やさず24時間働くちょっとKYな仲間が入ってあれこれ仕事を拾ってくれて、やっぱり助かったよね。今はだいぶ賢くなって社内の主要な組織やチームにどんどん配属されていますね。全員柑橘類の名前がついているけど、フルーツの名前が枯渇するんじゃないかと心配です。",{},{"id":154,"type":101,"data":155,"tunes":166},"9GwEuJHCPd",{"caption":156,"asset":157},"▲DeNAで働くAI社員たち。すべて実在の部署に配属されている。企業向けの「\u003Ca href=\"https:\u002F\u002Fai-shain.dena.com\u002F?utm_source=fullswing&utm_medium=referral&utm_campaign=launch-202611\" target=\"_blank\">AI社員 by DeNA\u003C\u002Fa>」も提供を始めた。",{"id":158,"file":159},"6Ihqw8pILb7Ux3n4QdUaID",{"url":160,"details":161,"fileName":165},"\u002F\u002Fimages.ctfassets.net\u002F7mrdlclm9xss\u002F6Ihqw8pILb7Ux3n4QdUaID\u002F6afc6a705e758856b32bbf7cb58a1c78\u002F9c67df7d-2a58-4234-9f1c-ea132bccafaa.png",{"size":162,"image":163},1223753,{"width":52,"height":164},580,"00_Ai社員_all.png",{},{"id":168,"type":63,"data":169,"tunes":171},"WzWBFczJV3",{"text":170,"align":66},"\u003Cb>風早：\u003C\u002Fb>まだ僕の好きなせとかが出ていないので大丈夫です。AIネイティブ化の目的はズバリなんですか？",{},{"id":173,"type":63,"data":174,"tunes":176},"vmlLkV3HTP",{"text":175,"align":66},"\u003Cb>南場：\u003C\u002Fb>当面の目標を「\u003Cb>挑戦が人数で制限されない組織づくり\u003C\u002Fb>」と定めました。より少ない手数で仕事をこなせる、あるいは同じ仕事をするスピードが格段に上がると、挑戦のベロシティ（回転数）が上がります。前回、私がなぜ社長に復帰したのかという風早さんの質問に永久ベンチャーを取り戻すためと答えましたが、挑戦魂とスピード・ベロシティだと思うんですよね。今いちばん重視している永久ベンチャーを取り戻そうという目標の中でAIってとても有意義なものだと思います。\u003Cbr>あーだけど、最近、社内でもまことしやかな綺麗なドキュメント増えましたねぇ。あれなんですかね。賢そうなのに結局スタンス取ってなくて結論がわからない例の資料、やめてもらわないと。しかもそれ表にする必要ある？文字数もやたら多くて読み手の時間を暴力的に取って、結局anti効率化ですよね。\u003Cb>トークン代返して。\u003C\u002Fb>",{},{"id":178,"type":101,"data":179,"tunes":188},"mh1s4DBZex",{"caption":7,"asset":180},{"id":181,"file":182},"6P8UbjQiliumQBFMdzm3eS",{"url":183,"details":184,"fileName":187},"\u002F\u002Fimages.ctfassets.net\u002F7mrdlclm9xss\u002F6P8UbjQiliumQBFMdzm3eS\u002F8706da3ef9381ac35df2cc7d1a0ef68e\u002F02_IMG_0944.jpg",{"size":185,"image":186},914484,{"width":52,"height":53},"02_IMG_0944.jpg",{},{"id":190,"type":63,"data":191,"tunes":193},"7cAEChbWj5",{"text":192,"align":66},"\u003Cb>風早：\u003C\u002Fb>あー、僕もそれやりました。。。逆効率ですね。ところで効率の話が多いけど、AIって効率化がやっぱり主目的なんですか？",{},{"id":195,"type":63,"data":196,"tunes":198},"dDUghZJMOG",{"text":197,"align":66},"\u003Cb>南場：\u003C\u002Fb>そう、効率化だけだともうルーキーですね。同じことをdo more with lessの精神でやっているだけの会社はおいていかれると思います。どれだけ「\u003Cb>これまでやっていなかった新しいこと\u003C\u002Fb>」ができるか。DeNAの言語で言えば、新しいDelightをどれだけ生み出せるか。",{},{"id":200,"type":63,"data":201,"tunes":203},"qupsUiaYwW",{"text":202,"align":66},"もちろん、効率化によって出てきた時間で顧客との接点を増やすこともできるし、顧客の声の聞き方もAIによって次元の違うレベルで可能になるわけだから、効率化も新しいDelightにつながるのだけれど、それだけでなく、顧客と接点をもつチームがその場でAIを用いて問題解決をしたり、今までできなかったことを始めて、新しい満足や新しい驚きを届ける、そういった次元にAI活用を引き上げていくべきです。\u003Cb>費用面だけでなく、売り上げを作る\u003C\u002Fb>ことにもAIを使ってほしいですね。",{},{"id":205,"type":63,"data":206,"tunes":208},"EaX_dSv2dU",{"text":207,"align":66},"\u003Cb>風早：\u003C\u002Fb>社内で成功したソリューションの外販を始めましたね。",{},{"id":210,"type":63,"data":211,"tunes":213},"Uzam0QytVg",{"text":212,"align":66},"\u003Cb>南場：\u003C\u002Fb>はい、自社で試行錯誤をした経験が積み重なっていて、事業会社ならではのソリューションが提供できていると思います。真面目で泥臭いことも厭わないDeNAの社風はエンタープライズ向けの事業に結構向いていると感じます。",{},{"id":215,"type":90,"data":216,"tunes":218},"CGeJK1svCS",{"text":217,"level":38},"球体型組織だから、変化に強い組織に変われる",{},{"id":220,"type":63,"data":221,"tunes":223},"rTTgiRZvZE",{"text":222,"align":66},"\u003Cb>風早：\u003C\u002Fb>ところでAIネイティブ化により組織の形って変わっていくんですか？巷では階層がなくなると言われていますね。",{},{"id":225,"type":63,"data":226,"tunes":228},"u6PYGHrP8c",{"text":227,"align":66},"\u003Cb>南場：\u003C\u002Fb>確かに情報の収集や方針の伝達という役割は不要な方向に動いていきます。マネージャーの役割は大きく変わっていくでしょうね。それによって最適な組織の形も変わります。論文やブログなどの発信を読みまくるのも良いけど、他人に正解を求めず、DeNAらしいAIネイティブ組織を模索するべきだと考えています。元々私たちはヒエラルキーは好みではなく、\u003Cb>球体型組織\u003C\u002Fb>をイメージして運営してきました。",{},{"id":230,"type":63,"data":231,"tunes":233},"FwuLTuYup5",{"text":232,"align":66},"\u003Cb>風早：\u003C\u002Fb>誰もが球の表面積を担う、という考えですね。",{},{"id":235,"type":63,"data":236,"tunes":238},"TxPPfkF6zK",{"text":237,"align":66},"\u003Cb>南場：\u003C\u002Fb>そうです、新米だって階層の下に潜るのではなく、狭くても自分の表面積を担い、組織を代表する気概で仕事をしようと。そういった考え方があるので、AIネイティブ組織への転換もやりやすい面があります。",{},{"id":240,"type":63,"data":241,"tunes":243},"WCDx7RyDqk",{"text":242,"align":66},"第一回のAIDayでも言いましたが、AIの波は3つの特徴があります。一つは、とにかく影響範囲が\u003Cb>大きい\u003C\u002Fb>、全方位であること。そして2つ目が、変化のスピードが極めて\u003Cb>速い\u003C\u002Fb>こと、最後に、\u003Cb>先が読みきれない\u003C\u002Fb>ことです。何が来るかわからない、どうなるかわからない、こういった時代はとにかく変化に強い組織を作ることが大事だと思っています。変化に強いのは個体ではなく、流体。生態系のような、生き物のような組織に変わりきろうという意図もあって、「Delight創造エコシステム」をつくろうとしています。前回の話に戻りましたね。",{},{"id":245,"type":63,"data":246,"tunes":248},"qoHD1C-dOq",{"text":247,"align":66},"\u003Cb>風早：\u003C\u002Fb>なるほど、前回の説明では、人材や学びや資金が循環するという観点で新しい組織のありようを説明してもらいましたが、確かに生態系のように環境に適応する力を持つという意味もあるのですね。",{},{"id":250,"type":90,"data":251,"tunes":253},"FMJqXK6cks",{"text":252,"level":38},"AIで変わる社会を、面白がって進む",{},{"id":255,"type":63,"data":256,"tunes":258},"J72OUo8Q8B",{"text":257,"align":66},"\u003Cb>風早：\u003C\u002Fb>AIに話を戻しますが、南場さんはAIによる社会の大きな変化を実際に感じ始めていますか？",{},{"id":260,"type":63,"data":261,"tunes":263},"lx-I7z8exp",{"text":262,"align":66},"\u003Cb>南場：\u003C\u002Fb>セキュリティ問題以外だと、そうですね、私の親友の天才エンジニアが先日、もうエンジニアは辞めると言ってきました。完全に生きがいを失っていて、しばらくテック業界には近づきたくないと。この人は一世を風靡するプロダクトをいくつも作ってきた人なので、ああ、この波、やってきたなぁ。。。としみじみ身近に感じています。",{},{"id":265,"type":63,"data":266,"tunes":268},"zYFIN0GBXn",{"text":267,"align":66},"\u003Cb>風早：\u003C\u002Fb>僕の友達にもいます。",{},{"id":270,"type":63,"data":271,"tunes":273},"0Dc54Dr1UD",{"text":272,"align":66},"\u003Cb>南場：\u003C\u002Fb>有名な数学の問題も解かれ始めました。今年3月に開催したAI Day でも話したけど、ちょっと寂しいですね。ナビエ・ストークス方程式をAIが解いたという発表（※）もありましたが、リーマン予想だって時間の問題。人類が数世紀かけて取り組んできたロマンとも言える大きな課題が、たった数日で、たった数十億円で解かれてしまうなんて、泣ける。寂しい。",{},{"id":275,"type":63,"data":276,"tunes":278},"aqq3W5crjO",{"text":277,"align":66},"\u003Ci>※ナビエ・ストークス方程式：流体の動きを表す方程式。解の存在と滑らかさの証明は、数学の7つの「ミレニアム懸賞問題」の一つ。2026年9月、OpenAIがAIを使って一部の条件で証明したと発表したが、数学界での検証は続いている。\u003C\u002Fi>",{"wrapped":279},{"types":280},[281],"note",{"id":283,"type":63,"data":284,"tunes":286},"UiijugPYXX",{"text":285,"align":66},"私の普段の生活はめちゃくちゃ効率的になったし、面倒なことをかなりAIエージェントに引き受けてもらってありがたいけど、何かを成し遂げた深い喜びってどれだけ苦労したかに比例するじゃないですか。自分も今後生きがいをどこに求めるのか今度1日暇な日を作ってじっくり考えてみたいです。身体を動かすとかピアノやサーフィンが上達するとかの喜びは1ミリも影響受けないから、仕事がなくなったらそういうことに没入しようかな。",{},{"id":288,"type":63,"data":289,"tunes":291},"eRDxuIE1AF",{"text":290,"align":66},"\u003Cb>風早：\u003C\u002Fb>最後は筋肉？！",{},{"id":293,"type":63,"data":294,"tunes":296},"y88zT5lfFo",{"text":295,"align":66},"\u003Cb>南場：\u003C\u002Fb>そうかもね。元々人類はみんな筋肉隆々だったはずが、移動も生活も便利になって筋力ダウン。それじゃ不健康だしモテないからとジムに行ったりサプリを摂るようになった。今度は頭を使わなくなるから若いうちから知能が下がり始め、頭が鈍るとモテないからみんな数独サロンとかに行き始めるのかな。ジムと一緒ですね。",{},{"id":298,"type":63,"data":299,"tunes":301},"Js_OmAv38w",{"text":300,"align":66},"\u003Cb>風早：\u003C\u002Fb>世の中どうなるんでしょうね。",{},{"id":303,"type":63,"data":304,"tunes":306},"PW3AKSPPI4",{"text":305,"align":66},"\u003Cb>南場：\u003C\u002Fb>先の見えない状態を楽しまないとね。大事なのは、\u003Cb>面白がりでいること\u003C\u002Fb>だと思います。不安に飲み込まれると対応能力が下がります。野球もそうですが、大勝負で実力を発揮するには明るさが必要ですね。",{},{"id":308,"type":63,"data":309,"tunes":311},"TMNI-MjNFY",{"text":310,"align":66},"\u003Cb>風早：\u003C\u002Fb>面白がりっていう言葉、好きです。そう言えば採用ページに「\u003Ca href=\"https:\u002F\u002Fdena.com\u002Fjp\u002Frecruit\u002F\" target=\"_blank\">面白がり、求む\u003C\u002Fa>」ってありますよね。AIの波のずっと前からですね。",{},{"id":313,"type":63,"data":314,"tunes":316},"T1Z8ZlS75H",{"text":315,"align":66},"次回は人材戦略についてじっくりお聞きしたいと思います。",{},{"id":318,"type":63,"data":319,"tunes":321},"mF0hJwyU71",{"text":320,"align":66},"DeNAのAI活用の取り組みは、YouTube「\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002F@DeNA-Business\" target=\"_blank\">事業家のDNA〜withスタートアップ〜\u003C\u002Fa>」でも紹介しています。",{},{"id":323,"type":324,"data":325,"tunes":330},"B7LPSOW86K","embed",{"service":326,"source":327,"embed":328,"width":164,"height":329,"caption":7},"youtube","https:\u002F\u002Fyoutu.be\u002F6dRQ8qs2A-8","https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F6dRQ8qs2A-8",320,{},{"id":332,"type":63,"data":333,"tunes":335},"6-h7XR7iKk",{"text":334,"align":66},"※本記事掲載の情報は、公開日時点のものです。",{"wrapped":336},{"types":337},[281],"2.31.6","社長の南場さんに、コーポレートコミュニケーションを担う風早さんが聞く連載「南場さん、ちょっとお時間いいですか？」。2回目のテーマは、急ピッチで進むAIネイティブな組織づくりです。\n\n2025年2月のAIオールイン宣言から、効率改善は進んだものの、人は動かなかった。そこで南場さんが打った次の手と、効率化の先に見据えるものとは。AI時代を「面白がって」進む、南場さんの視点にも迫ります。\n\n風早 亮（以下、風早）：南場さんは会社をAIネイティブ化するために戻ってきたと思っている人も多いですが、前回のお話でもっと大きな改革をしようとしていることがよくわかりました。会社の中にエコシステムをつくろうなんて、聞いたことがないのでワクワクしました。\n\nしかしAIネイティブな組織づくりも急ピッチで進めていますね。その辺について今日は聞いてみたいです。\n\n効率は上がっても、人は動かなかった\n\n南場 智子（以下、南場）：2025年の2月に私はAIオールイン宣言をし、AIで効率を劇的に改善し、現業の維持・発展を現在の人員の半分で行い、残りの半分で新規事業をするという方向性を発表しました。あれは5年くらい前に感じるけど、まだ1年半なんですね。\n\n1年経ってレビューをすると、確かにDeNAでは社員が自主的にAIを使い倒し、効率改善が行われました。しかし人材の移動は起こらなかった。皆、楽になった、もう手放せない、というけれど、空いた時間でこれまでやりたかったけどできていなかった仕事を突っ込んだんです。\n\n風早：真面目ですからね。\n\n南場：やらなくても成り立っていたことはやらなくて良いんだけどね。なので、先に人を動かし始めました。多少乱暴なリーダーシップが必要な局面です。ただ、その分現場に対する支援も充実させる必要があると考え、AIネイティブ化を推進する私直轄の組織（AIネイティブ推進室）を作りました。\n\n業務フローごと組み替え、組織をパワーアップする\n\n風早：うちのAI利用の環境整備はIT基盤部門が引っ張ってくれてだいぶ進んでいると思います。そのIT基盤部門と推進室の役割の違いって何なんですか？\n\n南場：IT基盤部門が整備してくれている道具立てを現場がどう使いこなすべきなのか、AIネイティブ推進室が基盤と現場をつなぐような位置付けです。主役はこれまで通り、あくまで現場、つまり各事業部門です。ただ、推進室と一緒になってAIを前提とした業務フローに組み替えていく。ここがポイントですね。同じ業務フローにAIを入れてもメンバーが少し楽になるだけなので、大胆に業務フローを見直す作業をしていきます。個人が楽になるだけでなく、組織がパワーアップすることを狙うと、業務フロー自体の大幅な組み替えに躊躇していられません。\n\n風早：すでにCSやQA、法務部門では実績を上げています。同じ業務を半分以下の工数で実現できているし、なんといっても速くなった。それを全社に広げていくわけですね。AIによるエンパワーメントの対象を個人から組織に広げていく。AIエージェントの使い方にもその視点が現れていますね。\n\n南場：そうなんです、私が1月末にOpenClawにすっかり興奮した状態でシリコンバレーから戻ってきて、早速Mac miniを購入して使うぞーと言ったら、IT基盤部門がやってきて、チームにレモンくん（DeNAで導入しているAI社員の一人）を配属しました。一人で使うんじゃなくて、社長室チームに配属するAI社員を使えと。いやあ、最初は働き、悪かったですよ、毎朝間違うし、言ったこと忘れたりもして私とは喧嘩が絶えなかったですけどね。でもチームに一人、どんなに文句言われても明るいインターフェースを絶やさず24時間働くちょっとKYな仲間が入ってあれこれ仕事を拾ってくれて、やっぱり助かったよね。今はだいぶ賢くなって社内の主要な組織やチームにどんどん配属されていますね。全員柑橘類の名前がついているけど、フルーツの名前が枯渇するんじゃないかと心配です。\n\n▲DeNAで働くAI社員たち。すべて実在の部署に配属されている。企業向けの「AI社員 by DeNA」も提供を始めた。\n\n風早：まだ僕の好きなせとかが出ていないので大丈夫です。AIネイティブ化の目的はズバリなんですか？\n\n南場：当面の目標を「挑戦が人数で制限されない組織づくり」と定めました。より少ない手数で仕事をこなせる、あるいは同じ仕事をするスピードが格段に上がると、挑戦のベロシティ（回転数）が上がります。前回、私がなぜ社長に復帰したのかという風早さんの質問に永久ベンチャーを取り戻すためと答えましたが、挑戦魂とスピード・ベロシティだと思うんですよね。今いちばん重視している永久ベンチャーを取り戻そうという目標の中でAIってとても有意義なものだと思います。あーだけど、最近、社内でもまことしやかな綺麗なドキュメント増えましたねぇ。あれなんですかね。賢そうなのに結局スタンス取ってなくて結論がわからない例の資料、やめてもらわないと。しかもそれ表にする必要ある？文字数もやたら多くて読み手の時間を暴力的に取って、結局anti効率化ですよね。トークン代返して。\n\n風早：あー、僕もそれやりました。。。逆効率ですね。ところで効率の話が多いけど、AIって効率化がやっぱり主目的なんですか？\n\n南場：そう、効率化だけだともうルーキーですね。同じことをdo more with lessの精神でやっているだけの会社はおいていかれると思います。どれだけ「これまでやっていなかった新しいこと」ができるか。DeNAの言語で言えば、新しいDelightをどれだけ生み出せるか。\n\nもちろん、効率化によって出てきた時間で顧客との接点を増やすこともできるし、顧客の声の聞き方もAIによって次元の違うレベルで可能になるわけだから、効率化も新しいDelightにつながるのだけれど、それだけでなく、顧客と接点をもつチームがその場でAIを用いて問題解決をしたり、今までできなかったことを始めて、新しい満足や新しい驚きを届ける、そういった次元にAI活用を引き上げていくべきです。費用面だけでなく、売り上げを作ることにもAIを使ってほしいですね。\n\n風早：社内で成功したソリューションの外販を始めましたね。\n\n南場：はい、自社で試行錯誤をした経験が積み重なっていて、事業会社ならではのソリューションが提供できていると思います。真面目で泥臭いことも厭わないDeNAの社風はエンタープライズ向けの事業に結構向いていると感じます。\n\n球体型組織だから、変化に強い組織に変われる\n\n風早：ところでAIネイティブ化により組織の形って変わっていくんですか？巷では階層がなくなると言われていますね。\n\n南場：確かに情報の収集や方針の伝達という役割は不要な方向に動いていきます。マネージャーの役割は大きく変わっていくでしょうね。それによって最適な組織の形も変わります。論文やブログなどの発信を読みまくるのも良いけど、他人に正解を求めず、DeNAらしいAIネイティブ組織を模索するべきだと考えています。元々私たちはヒエラルキーは好みではなく、球体型組織をイメージして運営してきました。\n\n風早：誰もが球の表面積を担う、という考えですね。\n\n南場：そうです、新米だって階層の下に潜るのではなく、狭くても自分の表面積を担い、組織を代表する気概で仕事をしようと。そういった考え方があるので、AIネイティブ組織への転換もやりやすい面があります。\n\n第一回のAIDayでも言いましたが、AIの波は3つの特徴があります。一つは、とにかく影響範囲が大きい、全方位であること。そして2つ目が、変化のスピードが極めて速いこと、最後に、先が読みきれないことです。何が来るかわからない、どうなるかわからない、こういった時代はとにかく変化に強い組織を作ることが大事だと思っています。変化に強いのは個体ではなく、流体。生態系のような、生き物のような組織に変わりきろうという意図もあって、「Delight創造エコシステム」をつくろうとしています。前回の話に戻りましたね。\n\n風早：なるほど、前回の説明では、人材や学びや資金が循環するという観点で新しい組織のありようを説明してもらいましたが、確かに生態系のように環境に適応する力を持つという意味もあるのですね。\n\nAIで変わる社会を、面白がって進む\n\n風早：AIに話を戻しますが、南場さんはAIによる社会の大きな変化を実際に感じ始めていますか？\n\n南場：セキュリティ問題以外だと、そうですね、私の親友の天才エンジニアが先日、もうエンジニアは辞めると言ってきました。完全に生きがいを失っていて、しばらくテック業界には近づきたくないと。この人は一世を風靡するプロダクトをいくつも作ってきた人なので、ああ、この波、やってきたなぁ。。。としみじみ身近に感じています。\n\n風早：僕の友達にもいます。\n\n南場：有名な数学の問題も解かれ始めました。今年3月に開催したAI Day でも話したけど、ちょっと寂しいですね。ナビエ・ストークス方程式をAIが解いたという発表（※）もありましたが、リーマン予想だって時間の問題。人類が数世紀かけて取り組んできたロマンとも言える大きな課題が、たった数日で、たった数十億円で解かれてしまうなんて、泣ける。寂しい。\n\n※ナビエ・ストークス方程式：流体の動きを表す方程式。解の存在と滑らかさの証明は、数学の7つの「ミレニアム懸賞問題」の一つ。2026年9月、OpenAIがAIを使って一部の条件で証明したと発表したが、数学界での検証は続いている。\n\n私の普段の生活はめちゃくちゃ効率的になったし、面倒なことをかなりAIエージェントに引き受けてもらってありがたいけど、何かを成し遂げた深い喜びってどれだけ苦労したかに比例するじゃないですか。自分も今後生きがいをどこに求めるのか今度1日暇な日を作ってじっくり考えてみたいです。身体を動かすとかピアノやサーフィンが上達するとかの喜びは1ミリも影響受けないから、仕事がなくなったらそういうことに没入しようかな。\n\n風早：最後は筋肉？！\n\n南場：そうかもね。元々人類はみんな筋肉隆々だったはずが、移動も生活も便利になって筋力ダウン。それじゃ不健康だしモテないからとジムに行ったりサプリを摂るようになった。今度は頭を使わなくなるから若いうちから知能が下がり始め、頭が鈍るとモテないからみんな数独サロンとかに行き始めるのかな。ジムと一緒ですね。\n\n風早：世の中どうなるんでしょうね。\n\n南場：先の見えない状態を楽しまないとね。大事なのは、面白がりでいることだと思います。不安に飲み込まれると対応能力が下がります。野球もそうですが、大勝負で実力を発揮するには明るさが必要ですね。\n\n風早：面白がりっていう言葉、好きです。そう言えば採用ページに「面白がり、求む」ってありますよね。AIの波のずっと前からですね。\n\n次回は人材戦略についてじっくりお聞きしたいと思います。\n\nDeNAのAI活用の取り組みは、YouTube「事業家のDNA〜withスタートアップ〜」でも紹介しています。\n\n※本記事掲載の情報は、公開日時点のものです。","2026-11-13T09:54:54+09:00",{"year":342,"month":343,"date":344,"hour":15,"minute":15},2026,11,13,[14,18],"UC6x1ehsYin223WVrT6NY",{"prev":348,"next":66},{"url":349,"title":350,"publishAt":351,"tags":352,"category":360,"eyeCatchImage":375,"showToc":57,"updatedAt":378,"publishAtDetail":379,"tagsBySlugs":381,"sortedIndex":38,"sysId":382},100215,"「見えない貢献」が数値に表れはじめた。川崎ブレイブサンダース 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